Physicians' perception of health topics covered by traditional media in Morocco: opinion of physicians as consumers of the media

Authors

  • Abdelaziz Hannoun Laboratory of Information Sciences and Technologies and Education (LASTIE), Ben M'SICK Faculty of Sciences, Hassan II University of Casablanca https://orcid.org/0000-0002-4105-2451
  • Nadia Chafiq Laboratory of Information Sciences and Technologies and Education (LASTIE), Ben M'SICK Faculty of Sciences, Hassan II University of Casablanca
  • Mohammed Raji Laboratory of Information Sciences and Technologies and Education (LASTIE), Ben M'SICK Faculty of Sciences, Hassan II University of Casablanca
  • Mohamed Elkouali Laboratory of Information Sciences and Technologies and Education (LASTIE), Ben M'SICK Faculty of Sciences, Hassan II University of Casablanca
  • Rachid Razine Laboratory of Social Medicine (Public Health, Hygiene and Preventive Medicine), Laboratory of Biostatistics, Clinical Research and Epidemiology (LBRCE), Faculty of Medicine and Pharmacy, University Mohammed V, RabatRabat

DOI:

https://doi.org/10.4081/jphia.2023.2275

Keywords:

traditional media, physicians, health promotion, advocacy, education

Abstract

Introduction. In Morocco, the traditional media allows messages of non-scientific prescriptions for the treatment of diseases and statements criticizing doctors to pass, which are considered by doctors as defamation and attacks on the honor of the medical profession. The aim of this study was to analyze physicians’ perception in Morocco regarding health topics in the traditional media (TM).
Methods. This is a descriptive transversal study of physicians practicing in Morocco. The data were collected through the use of a questionnaire that included questions on reliability, speed, up-to-dateness and influence of TM, also trust and interest in TM, and quantity, quality of health messages in TM.
Results. A total of 417 physicians responded, among them 234 (56.1%) had little or no interest in health topics in TM; 248 (59.5%) considered the quantity of transmitted messages to be low; 234 (56.1%) considered that health messages in TM are of low quality; 248 (59.5%) had little or no trust in health topics in TM. Also, three quarters [314(75.3%)] of the physicians recognized a moderate to strong influence of TM on health behaviors.
Conclusions. Our results show that physicians have a perception that seems negative towards TM. This may partially explain the chronic tension situation between physicians and journalists/media in Morocco. To better understand this situation and improve this relationship in favor of health promotion, it is necessary to conduct a research addressing the opinion of journalists and the propositions of solutions of both parties.

Download data is not yet available.

References

Renaud, Lise et Ginette Lafontaine. Guide pratique : Intervenir en promotion de la santé à l’aide de l’approche écologique, 2e édition, Réseau francophone international pour la promotion de la santé, Collection Partage, Montréal, Canada. 2018.

Hilton, S., Buckton, C. H., Patterson, C., Katikireddi, S.V., Lloyd-Williams, F., Hyseni, L., Elliott-Green, A. and Capewell, S. Following in the footsteps of tobacco and alcohol? Stakeholder discourse in UK news paper coverage of the Soft Drinks Industry Levy. Public Health Nutrition, 22(12), pp. 2317-2328. (doi:10.1017/S1368980019000739). 2019 DOI: https://doi.org/10.1017/S1368980019000739

Abroms LC, Maibach EW. The effectiveness of mass communication to change public behavior. AnnuRev Public Health 2008 DOI: https://doi.org/10.1146/annurev.publhealth.29.020907.090824

Éric Breton S.F.S.P , DU CHANGEMENT DE COMPORTEMENT À L'ACTION SUR LES CONDITIONS DE VIE. | « Santé Publique » 2013/HS2 S2 | pages 119 à 123 ISSN 0995-3914 DOI 10.3917/spub.133.0119 DOI: https://doi.org/10.3917/spub.133.0119

Lise Renaud, Caroline Bouchard, Monique Caron-Bouchard, Laurette Dubé, Danielle Maisonneuve, Lyne Mongeau. A Model of MechanismsUnderlying the Influence of Media on HealthBehaviourNorms, CANADIAN JOURNAL OF PUBLIC HEALTH, MARCH – 2006 DOI: https://doi.org/10.1007/BF03405337

Johns Hopkins University, CADRE THÉORIQUE POUR LE CHOIX DES MÉDIAS DANS LES PROGRAMMES DE Création DE LA DEMANDE, JUILLET 2014)) ;

Rafael Obregón Gálvez Jair Vega Casanova , FORMATION AUX STRATÉGIES DE COMMUNICATION POUR LE DÉVELOPPEMENT ET LE CHANGEMENT SOCIAL (DES VOIX AVEC UN BUT MODULE CONCEPTUEL ) FRIEDRICH-EBERT-STIFTUNG (FES) fesmediaAfrica Windhoek, Namibia , 2019

Christy J. W. Ledford Media in Strategic Social Marketing Changing Channels: A Theory-Based Guide to Selecting Traditional, New, and Social. Social Marketing Quarterlypublished online 28 September 2012. DOI: https://doi.org/10.1177/1524500412460671

Groupe de recherche Médias et santé, sous la direction de Lise Renaud. Les médias et la santé : de l'émergence à l'appropriation des normes sociales. Québec : Presses de l'Université du Québec. ISBN : 978-2-7605-2423-1. 2010.

S.H. Soroya et al. From information seeking to information avoidance: Understanding the health information behavior during a global health crisis, Information Processing and Management (2021) DOI: https://doi.org/10.1016/j.ipm.2020.102440

Dana Rose Garfin, Roxane Cohen Silver, and E. Alison Holman. The Novel Coronavirus (COVID-2019) Outbreak: Amplification of Public Health Consequences by Media Exposure University of California, Irvine ; Health Psychology © 2020 American Psychological Association 2020, Vol. 39, No. 5, 355–357 ISSN: 0278-6133 http://dx.doi.org/10.1037/hea0000875 DOI: https://doi.org/10.1037/hea0000875

HACA. Débat ouvert entre les professionnels des médias audiovisuels et de la santé Pour une médiatisation de la santé au service de l’éducation et de la sensibilisation du citoyen : VF- Communique medias et sante_0.pdf (haca.ma)

Les médecins se soulèvent contre le journaliste Mohamed Amoura et portent plainte auprès de la HACA – Barlamane

Bernard Hanseeuw (1), Louise-Amélie Cougnon (2), Alexandre Heeren (3), Nathan Gurnet (4), Grégoire Lits (5) ; Le (dé-) confinement, un enjeu humain et sociétal : Focus sur l’impact de «l’infodémie » de COVID-19 en Belgique francophone ; Article in Louvain Médical · May 2020

Baltimore : Johns Hopkins Bloomberg School of Public Health Center for Communication Programs.La Collaboration sur les capacitésen communication sanitaire (Health Communication Capacity Collaborative - HC3). Cadre théorique pour le choix des médias dans les programmes de création de la demande.(2014)

V Jenkins, L Fallowfield and J Saul. Information needs of patients with cancer: results from a large study in UK cancer centres Royal Free and University College London Medical School, Department of Oncology, 48 Riding House Street, London W1P 7PL, UK; British Journal of Cancer (2001) DOI: https://doi.org/10.1054/bjoc.2000.1573

Chen X, Siu LL. Impact of the media and the Internet on oncology: survey of cancer patients and oncologists in Canada. JOURNAL OF CLINICAL ONCOLOGY, 2001 DOI: https://doi.org/10.1200/JCO.2001.19.23.4291

F. Liebens, M. Aimont, B. Carly, A. Pastijn, S. Swimberg, S. Rozenberg, M. Degueldre. s Internet, presse, médias : nouveaux éléments dans la communication médicale. Journées de la SFSPM, Deauville, novembre 2005

K.Walter1C.Legrand2N.Pauwels3P.Grandgenevre134C.E.Notredame134, Le rôle des psychiatres dans l’accompagnement des journalistes vers un traitement médiatique plus responsable du suicide, https://doi.org/10.1016/S2590-2415(19)30431-3 DOI: https://doi.org/10.1016/S2590-2415(19)30431-3

Joshua Freeman, MD.Advocacy by Physicians for Patients and for Social Change. American Medical Association Journal of Ethics, September 2014, Volume 16, Number 9: 722-725; www.virtualmentor.org DOI: https://doi.org/10.1001/virtualmentor.2014.16.9.jdsc1-1409

Danielle Maisonneuve, Lise Renaud, Christian Leray, Lise Chartier, Mandoline Royer. SANTÉ ET MÉDIAS : MODÉLISATION DU PROCESSUS DÉCISIONNEL Les zones d’influence et de négociation entre professionnels des médias Nec Plus | «Communication & langages » 2009/1 N° 159 | ISSN 0336-1500 DOI 10.4074/S0336150009001021 DOI: https://doi.org/10.4074/S0336150009001021

Jean-Baptiste Legavre. ENTRE CONFLIT ET COOPÉRATION. LES JOURNALISTES ET LES COMMUNICANTS COMME « ASSOCIÉS-RIVAUX ».NecPlus | «Communication & langages » 2011/3 N° 169 | pages 105 à 123 ISSN 0336-1500 DOI 10.4074/S0336150011003097 DOI: https://doi.org/10.4074/S0336150011003097

KHAN ABUL KALAM AZAD1, Media and Doctor-Patient Relationship, J MEDICINE 2017

Downloads

Published

03-05-2023

How to Cite

Hannoun, A., Chafiq, N., Raji, M., Elkouali, M., & Razine, R. (2023). Physicians’ perception of health topics covered by traditional media in Morocco: opinion of physicians as consumers of the media. Journal of Public Health in Africa, 14(5). https://doi.org/10.4081/jphia.2023.2275

Issue

Section

Original Articles